Luni

In this project, we carried out the complete rebranding of LUNI Juguetes, an Argentine brand of toys for early childhood.

We redesigned its logo to reflect a more playful, joyful, and childlike identity, aligned with the essence of the brand. In addition, we developed a comprehensive brand manual covering logo applications, guidelines for the use of typography and colors, packaging and stationery design, as well as digital assets for social media and web design.

This work aimed to convey LUNI’s playful spirit, strengthening its emotional connection with Argentine families.

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